This is Francesco Smio, digital specialist focused on User eXperience and new technology.
I am very ambitious and I believe in my technical skills, but above all human ones.
Experience
E-commerce Specialist
Zurich Insurance Company Ltd
June 2017 – present
Supporting the manager in operative coordination of Customer Experience projects on digital channels to maximize sales results, optimizing internal processes and external relation.
Senior UX Specialist OFS
Yoox Net-a-Porter
August 2015 – June 2017
Leading activities: Design and prototyping of interfaces for desktop sites, msites, mobile apps, responsive design. Collecting and Defining functional requirements. QA on the technical development activities. Requirements definition and data analysis for user testing and A/B testing. Support to the process of stores' conversion rate optimizing. Analysis of data traffic and user behavior.
Senior UX Consultant
Iriscube Reply
September 2014 – August 2015
User experience lead for Intesa San Paolo and other banking players. Leading activities: Collecting and Defining functional requirements. Design and prototyping of interfaces for desktop sites, msites, mobile apps, responsive design. Front-end develop of responsive website and mobile app.
Web Marketing Manager
Conafi Prestito S.p.A.
February 2011 – September 2014
Operative coordination of budget and human resources according to the management. Leading activities: Search engine marketing, search engine optimization, website analytics, data driven analysis, UX, AB testing, landing pages and website design, e-mail marketing and social media.
Education
Master in Marketing
Istituto Europeo di Design
2010 - 2011
Advertising, Creative communication, Media System, Social Media, Marketing, Media Planning.
Erasmus Exchange Program
M.E.T.U. - Ankara
2007 – 2008 (10 months)
Design Presentation, Industrial Design, Design Communication, Computers in Design, Ceramic Form.
Industrial Design Degree
Politecnico di Torino
2004 - 2009
Dissertation: The collaboration with Regenesi, development and analysis of scenarios for the promotion and distribution.
Technical Skills
- Wireframing software: Balsamiq, Axure
- A/B testing: Optimizely
- Business mapping software: CrazyEgg, Hotjar, Mouseflow
- Graphics tool: Adobe Creative Suite
- SEO: SeoPower Suite (Rank Tracker, Link Assistant, WebSite Auditor e Seo SpyGlass)
- Web Analysis: Google Analytics, ShinyStat
- Code: Html 5, Css 3, Less, PHP
- Framework: Bootstrap, Kickstart, Foundation
- Coding software: Microsoft Visual Web Developer, Notepad++
- Presentations tool: Powerpoint, Keynote, Prezi
- Cms: Wordpress, Magento
- Email Marketing: Mailup, Mailchimp, 4Dem
- Sem: Google Adwords, Yahoo!SM
- Social Media Marketing: Facebook Adv